摘要
产业融合、全民体育及重要体育赛事是发展体育旅游的基本背景。从休闲、观赏、民俗角度对扬州体育旅游资源进行梳理,依据产业融合理论框架,分析扬州体育旅游资源开发现状,可以发现体育与旅游产业已经初步融合,但存在信息化程度偏低、开发不充分与不平衡、缺少有效体育旅游产品等问题,扬州体育旅游资源融合需要处理三种基本关系,建立跨部门跨行业协调组织机构、加强信息化建设、挖掘更多优质体育旅游资源、建立景区与旅游体育资源联动机制是开发路径。
Industrial integration, sports for all and important sports events are the basic back- ground for developing sports tourism. Yangzhou sports tourism resources can be sorted out in terms of leisure, viewing and folk custom. In light of the theory of industrial integration, it can be found that the industries of sports and tourism have witnessed initial integration. However, problems still exist, such as low level of informatization, insufficient and imbalanced development and lack of effective sports tourism products. Yangzhou sports tourism resources integration needs to deal with three basic relationships. The development paths include setting up inter-de- partmental and inter-industry coordination organizations, strengthening the construction of infor- matization, exploring more high-quality sports tourism resources and establishing an interactive mechanism between scenic spots and tourism sports resources.
作者
张旗
谢峰
ZHANG Qi;XIE Feng(College of Tourism and Culinary Science,Yangzhou University,Yangzhou 225127,Jiangsu,China)
出处
《扬州大学学报（人文社会科学版）》
2018年第3期99-106,共8页
Journal of Yangzhou University(Humanities and Social Sciences Edition)
基金
国家自然科学基金项目(41771146)
2017年扬州市旅游学会重点项目(201702)
关键词
产业融合
扬州
体育旅游资源
地方文化
industry integration
Yangzhou
sports tourism resources
local culture
