摘要
文章基于阿恩海姆的视知觉形式动力理论分析汽车车身形态特征及表现形式,从理性视觉力与感性视觉力两个角度总结出汽车形态中体现的视觉动力方法与规律。汽车造型设计本质是通过视觉力的构建与用户的知觉情感达成共鸣的。从视觉动力这一审美心理学的角度分析汽车形态,为汽车造型设计的发展提供了新的思路,为研究欣赏汽车作品提供了新的认知方法。
Based on Arnheim＇s visual perception motivation theory, this paper analyzes the features and manifestations of automobile body shape, and summarizes the visual dynamic methods and laws reflected in the automobile form from the two perspectives of rational visual sense and sensory visual angle.The essence of car design is to resonate with the user＇s perception and emotion through the construction of visual power. Analyzing the car shape from the perspective of aesthetic psychology of visual power ,it provides a new way of thinking for the development of car styling design and a new cognitive method for enjoying car works.
作者
李卓
宋健
LI Zhuo;SONG Jian(Wuhan University of Technology, Wuhan 430070, Chin)
关键词
汽车造型
视觉动力
认知
情感
automobile modeling
visual dynamic
cognition
emotion
