摘要
为有效反映汽车前灯所传递的品牌内涵,便于消费者识别并获得一致性的认知记忆,从视觉特征的角度出发,介绍了基于特征的造型设计,构建了汽车前灯造型形态、色彩、质感视觉特征框架,分析了视觉特征与品牌的关联,提出了基于视觉特征的汽车前灯造型设计的流程和方法,并以某品牌C级车前灯造型设计为例,初步验证了该方法的可行性。
To effectively reflect the brand meaning, be convenient to identify and obtain consistent cognitive memory transmitted by vehicle headlamp, from the perspective of visual feature, this paper introduced the modeling design method based on feature, built the visual feature framework of vehicle headlamp including form, color and texture. Meanwhile, the eorrelation belween visual feature and brand was analyzed, modeling design process and method of vehiele headlamp were proposed based on visual feature. Finally, taking the headlamp modeling design of a C-class vehicle as an example, so the feasibility of the method was preliminarily verified.
出处
《机械设计》
CSCD
北大核心
2015年第5期122-125,共4页
Journal of Machine Design
基金
国家自然科学基金资助项目(61402159)
关键词
工业设计
车灯设计
视觉特征
设计流程
industrial design
headlamp design
visual feature
design proeess
