摘要
当今旅游不文明行为对个人乃至国家形象都会造成不良影响,本研究从普通公众视角出发,借助ROST Content Mining软件,对678条有关不文明旅游行为报道的评论文本进行分析。结果表明:(1)"游客、文明"是主要的核心高频词,"文化、行为、素质、形象"等为高频特征词。(2)公众对旅游不文明行为的认知主要有原因认知、影响认知、对策认知和表现认知。(3)公众认为旅游不文明行为主要是由游客自身因素和外部因素导致的;旅游不文明行为的不良影响体现在对国家形象和社会两方面;旅游不文明行为的应对措施要涵盖旅游主管部门、旅游企业、旅游者和公众四大主体;旅游不文明行为的表现主要是"乱刻乱画""乱扔垃圾""攀爬""大声喧哗""不排队"等。在此基础上,提出旅游不文明行为的改善路径。
Today＇s uncivilized behavior in tourism will have bad effects on individuals and even the image of the country.This paper starts from the perspective of the general public,with the help of ROST Content Mining software,analysis of 678 commentaries on reports of uncivilized tourist behavior.The results show that：（1） ＂civilized,tourists＂ are the core of high frequency words and ＂culture,behavior,image quality＂ as the character of high frequency words.（2）The public＇s cognition of uncivilized behavior mainly includes cause cognition,influence cognition,countermeasure cognition and performance cognition.（3）Public believes that uncivilized behavior of tourism is mainly caused by tourists＇ own factors and external factors;the adverse effects are reflected in two aspects：the national image and the society;the measures to deal with uncivilized behaviors in tourism should include four main bodies：tourism authorities,tourism enterprises,tourists and the public;tourism uncivilized behaviors mainly include＂graffiti＂,＂littering＂,＂Climbing＂,＂loudness＂and＂queuing＂etc.On this basis,the improvement path of uncivilized behavior of tourism is put forward.
作者
姚田田
方旭红
肖利斌
YAO Tiantian;FANG Xuhong;XIAO Libin(College of Tourism, Huaqiao University, Quanzhou 362021,China)
出处
《旅游论坛》
2018年第2期64-73,共10页
Tourism Forum
基金
华侨大学研究生科研创新能力培育计划项目资助(1511308015)
关键词
旅游不文明行为
内容分析法
公众认知
tourism uncivilized behavior
content analysis
public cognition
