摘要
在对高职市场营销专业实践教学问题进行分析的基础上,引入现代学徒制理念,通过对浙江经贸职业技术学院市场营销专业与浙江农资集团、浙江金拱门食品有限公司合作探索现代学徒制的实践进行研究,构建具有行业特色、以学校为中心、企业深度参与的市场营销专业"现代学徒制"实践教学体系新模式。
On the basis of analyzing the practical teaching of marketing major,this paper introduced the concept of modern apprenticeship. By studying on the cooperative exploration of modern apprenticeship by marketing major of Zhejiang Institute of Economic and Trade,Zhejiang Agricultural Materials Group and Zhejiang Golden Arch Food Co.,LTD,the new model of modern apprenticeship practice teaching involved in marketing major built with industry characteristics,school as center,and the deep involvement of enterprises.
作者
蔡巧燕
CAI Qiao-yan(School of Business Management,Zhejiang Institute of Economic and Trade, Hangzhou 31001$,Zhejiang,China)
出处
《江苏经贸职业技术学院学报》
2018年第3期77-81,共5页
Journal of Jiangsu Institute of Commerce
基金
2017年度浙江省高校访问学者教师发展项目(FX2017105)
关键词
高职
市场营销专业
现代学徒制
农资营销班
marketing major
modern apprenticeship
agricultural materials class
