摘要
新媒体时代,高校官方微信公众平台为思政教育开辟了新的阵地,但多元化的网络信息也削弱了其话语的权威地位。大众传播学的"议程设置"理论,着眼于改变受众的认识,从而影响其态度和行为,这与高校思政工作的出发点和落脚点相契合。因此,高校官方微信公众平台的管理团队应当充分把握"议程设置"理论的内涵和意义,通过满足大学生需求、提升主体素养、精心设置议程和创新交流方式等方式建构官方话语权的权威地位,进一步增强思政教育的实效。
In the era of new media, the official WeChat public platforms in universities have opened up new positions for ideo-logical and political education, but the pluralistic network information also weakens the authority of its discourse. Agenda setting theo-ry of mass communication aims at changing the audience＇s understanding, thus affecting their attitude and behavior, which is in linewith the intent and purpose of ideological and political work in universities. As a result, the management team of official WeChatpublic platforms in universities should fully grasp the connotation and significance of agenda setting theory. They should meet the de-mands of university students, improve the management team＇s ability, set the agenda carefully and innovate communication methods inorder to establish the authority position of official discourse power and further strengthen the actual effect of ideological and politicaleducation.
出处
《高教学刊》
2018年第10期1-3,6,共4页
Journal of Higher Education
基金
安徽医科大学校思想政治工作研究会立项课题"基于议程设置理论的高校网络思政话语权探究"(编号:2016xszh02)
安徽省高校人文社会科学重点研究基地安徽医科大学医学人文研究中心招标项目"医学生的医德医风培育研究"(编号:SK2017A0181)
关键词
高校
官方微信公众平台
话语权
议程设置
university
official WeChat public platform
right of speech
agenda setting
