摘要
翻译是高职英语学习中比较困难的一个环节,也是教学上容易忽视的一部分。本文通过分析高职英语翻译教学所面临的窘境,说明广告英语所富含的趣味性和翻译的魅力,使学生和老师都很有兴趣,笔者通过长期对广告英语中隐性资源的挖掘,并将其与翻译技能相关联,使之融入到日常教学中去,受到良好的教学效果,现将其整理,以便改进教学模式,提高高职学生的学习兴趣和翻译水平。
Translation is a challenging task for higher vocational college students. It is also one that often neglected in English teaching. This paper,by making an analysis of the tough situation confronted by the translation teaching in higher vocational college,finds out English Advertisements can raise both students and teachers＇ interests. The author,by exploring the English advertisements with translation skills,put them into classes and it turns out a good effect in teaching. Thus,the author sorts out the resources so as to improve the teaching process and students＇ translation abilities.
作者
胡浩文
HU Hao - wen(Wuxi institute of Commerce, Wuxi Jiangsu 214000, China)
关键词
英语广告
翻译教学
高职英语
English advertisement
translation teaching
higher vocational college English
