摘要
目的通过对现有互联网产品改变用户行为的方式进行分析,提炼劝导设计在互联网产品中的具体应用策略。方法以FBM行为模型理论为指导,结合心理学相关的理论,通过分析用户心理因素和动机产生之间的关联性,来诠释劝导设计的作用原理。结果劝导设计在改变用户行为和提高用户粘性方面起到了重要作用。结论通过对大量互联网产品案例的梳理和分析,总结劝导设计在互联网产品中应用的设计原则和介入策略,旨在为互联网产品的用户体验设计提供新的思路和解决方案。
It aims to construct the application strategies of persuasive design by case study on how internet products change user behaviors. It is based on the Fogg behavior model and theory of psychology. Through research on correlation between psychological factors and motivation, the principle of persuasive design is found. Persuasive design has a great influence on changing user behavior and enhancing customer stickiness. By generalizing and analyzing large number of Internet product cases, it construct the principle and application strategies of persuasive design, which could provide new insights and solution of internet product design.
作者
邓嵘
周阳
DENG Rong, ZHOU Yang(Jiangnan University, Wuxi 214122, Chin)
出处
《包装工程》
CAS
北大核心
2018年第6期176-180,共5页
Packaging Engineering
关键词
劝导设计
互联网产品
用户行为
应用策略
persuasive design
internet product
user behavior
application strategy
