摘要
新媒体平台的应用对阅读推广传播方式、传播功能、传播方法和传播语言产生新的影响。本文以大连外国语大学图书馆阅读推广活动为研究案例,介绍了阅读推广在新媒体平台的实践形式,围绕提升阅读推广辐射力、提高阅读推广活力、增强阅读推广灵活性、促进阅读推广活动创新四个方面深入剖析了新媒体时代阅读推广实践活动。
The applying of the new media platform brings the new influence on the communication mode, function, methods and language service of the reading promotion. The paper introduces the practice form in the new media platform of reading promotion, and deeply analyses the practice enlightenment of the reading promotion in the new media age by following four aspects： promoting the emissive power of the reading promotion; improving reading promotion vitality; enhancing reading promotion flexibility; promoting the innovation of the reading promotion activity.
出处
《图书馆工作与研究》
CSSCI
北大核心
2018年第3期102-105,128,共5页
Library Work and Study
关键词
新媒体
阅读推广
图书馆
New media
Reading promotion
Library
