摘要
本研究首先借鉴拉斯韦尔的5W模式分析了高校图书馆微信公众号信息传播的组成要素和过程,其次采用解释结构模型分析传播效果的影响因素,分析影响因素的层级和相互关系,将传播效果影响因素分为表象层、中间层和根本原因层。最后依据研究结论提出促进高校图书馆微信公众号信息传播效果的对策和建议,以期为运营管理提供参考依据。
At First,the paper drew lessons from Lasswell＇s 5 W model to analyze the elements and process of University Library WeChat public information dissemination,followed by factors that influence the interpretation structure model analysis of communication effect,analysis of the factors affecting the level and the relationship between.The dissemination effect factors included the representation layer,middle layer and root layer.Finally,according to the conclusions of this study,it put forward the countermeasures and suggestions to promote university library information dissemination effect.
出处
《现代情报》
CSSCI
2018年第3期37-44,共8页
Journal of Modern Information
关键词
高校图书馆
微信公众号
信息传播
解释结构模型
影响因素
university libraries
WeChat public platform
information dissemination
interpretive structure model
influence factor
