摘要
市场调查与分析是一门实际操作性很强的课程,过去在教学中偏重于理论而轻于实践,对此作者通过对企业市场调查与分析过程的深入了解,并针对当前高职"市场调查与分析"课程的发展现状,运用基于工作过程的课程开发模式,对市场调查与分析课程进行了改革,建立了符合高职特色的"市场调查与分析"课程体系。
'Market survey and analysis'is a practical course which more stress has been laid on the theory than on the practice in its teaching in the past. Through investigating and analyzing the enterprise market,this paper uses the model of curriculum development based on the work process in view of the current higher vocational'market survey and analysis of'curriculum development status. It reforms on the'market survey and analysis' curriculum and established its course system in line with the characteristics of Higher Vocational Education.
出处
《技术与教育》
2012年第1期48-50,共3页
Technique & Education
关键词
工作过程
任务驱动
课程改革
working process
task-driven
curriculum reform
