摘要
在线预订作为一种新兴的旅游消费方式,逐渐成为越来越多旅游者的时尚选择。如何迎合酒店消费者预订偏好,通过更人性化的产品设计和更高品质的服务来提升竞争优势,不仅成为酒店亟待解决的实际经营问题,也是学术领域密切关注的焦点问题。运用联合分析方法对酒店消费者的在线预订偏好的影响因素进行研究,基于消费者预订偏好对市场进行细分,并针对不同组合的模拟产品进行市场预测,以期为酒店在市场竞争中更好地设计出符合顾客需求的产品,建立良好的顾客关系提供理论指导和借鉴。
With the rapid development of e-commerce, as a new mode of tourism consumption, online booking has gradually become a more and more fashionable choice of tourists. By researching on the factors affect consumer preferences of hotel reservation based one-commerce environment, this paper can provide advice for hotels in order to enhance competitive advantage, and win customer satisfaction and customer loyalty with more humane product design and better service,which not only become the actual business problem to be solved, but also a focus of the academic field. This paper takes hotel consumers as the research object, and uses conjoint analysis to study their online booking behavior preferences. The paper conducts the survey to determine important attributes and attribute levels of hotel products, establish the model of consumer behavior preference, and then collect questionnaires of 201 valid respondents to analyze the factors that influence consumer online hotel reservation, on this basis, carries out the market segmentation based on the consumers booking preference and make market forecasts for the different combination of product, in order to design better products that can meet demand of customers for the hotel in the market competition, and provide some theoretical guidance and reference to establish a good customer relationship.
出处
《科技与管理》
2017年第6期100-105,共6页
Science-Technology and Management
基金
国家自然科学基金项目(71171065)
国家自然科学基金项目(71440006)
黑龙江省自然科学基金项目(G201005)
黑龙江省应用技术研究与开发计划项目(GC13D506)
黑龙江省博士后科研启动基金项目(2501050103)
关键词
联合分析法
在线预订
消费者偏好
perceived service quality
hotel reservation
consumer decision making
