摘要
通过对国内首个成功实现"知识付费"的语音付费APP"分答"的盈利模式进行分析,文章探讨了"知识变现"的特点、现状和前景,认为以社交网络为关系平台,将智力资源与技能资源带入信息网络实现流动与调配,并同步达成资本变现,"知识付费"为新媒体产品的盈利模式创新提供了参考。
Based on the analysis of APP ＂Fenda＂, this article discusses the characteristics, status quo and prospect of monetize your knowledge. It is considered that social networking can help bring information and knowledge resources into information network, and monetize one＇s knowledge simultaneously. This ＂payment model for knowledge＂ provides a reference for the innovation of the profit model of new media products.
出处
《编辑之友》
CSSCI
北大核心
2018年第3期25-28,共4页
Editorial Friend
基金
陕西省软科学项目"‘一带一路’战略机遇中陕西区域文化传播策略研究"(2016KRM028)阶段成果之一
关键词
盈利模式
新媒体产品
信息形态
社交媒体
知识付费
profit model
new media products
information form
social media
payment model for knowledge
