摘要
本文围绕微商营销进行研究,从基本概念和相关理论出发,介绍微商营销;以微信朋友圈为例作问卷调查对微商营销进行进一步分析,分析消费者对微商营销的了解程度,以及影响微商购买力的因素等,提出相应的建议;根据调查结果分析朋友圈微商营销存在的主要问题并提出相应的解决策略。
This thesis focuses on the study of micro business marketing, starting from the basic concept and the related theory, introduces the micro business marketing; WeChat circle of friends is an example for questionnaire survey and it is carried out further analysis of the micro business marketing analysis, consumers in the micro business marketing understanding, and the influence of micro business purchasing power factors, put forward the corresponding suggestions; according to the main problems existing in the circle of friends micro business marketing and the corresponding strategies to solve the analysis of survey results.
出处
《齐鲁师范学院学报》
2018年第1期97-103,128,共8页
Journal of Qilu Normal University
基金
甘肃省自然科学基金项目(项目编号:17JR5RA177)
甘肃省重点实验室项目(项目编号:1606RTSA338)
甘肃省协同创新团队项目(项目编号:2017C-15)
关键词
微商营销
微信朋友圈
营销策略
问卷调查
Micro business marketing
WeChat circle of friends
Marketing strategy
Questionnaire survey
