摘要
本文运用扎根理论方法分析典型案例,研究舆论环境对中小企业安全生产决策行为的影响机理,归纳提炼出公众知情、媒介反应、传播途径等构成的舆论环境对企业行为、政府监管力度、员工建言程度之间的影响关系(PRVB模型),获得以下结论:(1)舆论可以动员集结社会资源,中小企业社会责任问题在源头的舆论环境中就已经存在,治理要从舆论资源的总量与结构的调整入手。(2)舆论环境影响并通过监管力度与建言程度为中介影响中小企业社会责任行为。舆论环境的积极作用在于提供客观事实及主观意见的信息交换,形成合法性要求的压力,弥补目标与反馈的虚置。(3)舆论环境对中小企业社会责任行为的消极作用在于围观者偏好误导目标议程,催生投机、干扰管理行为。(4)舆论环境对中小企业社会责任行为的影响作用应有边界,舆论环境与事务管理应理性互动(言务对事务的"两边夹"),在各自的适用边界内发挥最大作用,使决策整体效果最优。本文提出了基于舆论规则的媒介反应新视角,为深化舆论环境对管理行为的作用研究提供了一个新视角。
SMEs healthy development is a matter of economic progress and the vast majority of employee welfare social structure transformation,how to make full use of social resources to make up for the inadequacy of ability of SMEs social responsibility behavior？ Using the grounded theory methods to analyze typical cases,this paper explore the public opinion environment for SMEs safety in production the influence mechanism of decision-making behavior, inductive extract the public,media reaction, route of transmission of public opinion environment to the enterprise behavior, government regulation,employees ＂behavior （PRVB model） ,the influence of the relationship between innovative results： Public opinion is a kind of attention resources can be mobilized,build up the social resources,as the third party power of SMEs social responsibility the interests of the game,to make up for the market failure and government failure situation, guide the external environment to bring more resources to help SMEs to fulfill their social responsibilities. Public opinion environment is not just the views of cognitive interaction level （ commonly known as ＂slobber war＂ ） , showing the source but the complex cognition, interest, system, conditions of conflict relationship, optimize the environment of public opinion in the ＂Bubble cover management＂ has a multiplier effect. But the total amount of public resources in SMEs, lack of social responsibility in the field of Lengrebujun, structural imbalance, further hindered the import of social concern, the formation of ＂low attention-~low reporting---~shallow structure--＋low attention＂ low level circulation lock. Therefore, governance should start from the public opinion environment of the source： the adjustment of the total amount and structure of the public opinion resources in the field of social responsibility of sines. The impact of public opinion environment and the degree of supervision and voice as intermediary to affect the social responsibility behavior of SM
出处
《经济管理》
CSSCI
北大核心
2018年第2期89-103,共15页
Business and Management Journal ( BMJ )
基金
国家自然科学基金资助项目"基于小微企业行为分析的安全生产服务运行机理与引导策略研究(71373104)
关键词
舆论环境
中小企业社会责任
安全生产
媒介反应
扎根理论
public opinion environment
SMEs social responsibility
work safety
media response
grounded theory
