摘要
近年来,互联网保险快速发展,然而在开发互联网保险产品的效果并不好。因此,能够实现保险企业在互联网市场中站住脚跟的关键就是开发出符合独特的符合市场需求的优秀产品,结合互联网保险本质意义来开展互联网在保险业方面的作用、互联网保险开发理念及模式、开发互联网保险产品存在的问题以及互联网保险产品开发策略四个方面内容。
in recent years,the rapid development of Internet insurance,but in the development of Internet insurance products,the effect is not good.Therefore,to achieve the insurance business in the Internet market,the key is to develop a unique and perfect product of the market in line with the needs of the market,this paper combines the essence of Internet insurance to carry out the role of the Internet in the insurance industry,Internet insurance development concept and model,The development of Internet insurance products and the existence of Internet insurance product development strategy four aspects.
出处
《科技和产业》
2017年第12期167-172,共6页
Science Technology and Industry
关键词
互联网保险
产品开发
电子商务
internet insurance
product development
E-commerce
