摘要
全媒体包括传统媒体和新媒体,传统媒体与新媒体传播特点各有不同,受众群体各有侧重,因此在塑造医院品牌形象中应当兼顾,针对不同群体建立多种传播渠道和宣传策略;面对新媒体兴起带来的的机遇与挑战,建立医院品牌形象推广的有效途径,更好的利用全媒体立体化宣传医院,树立医院的品牌形象。
All-media include traditional media and modern media.There are different in traditional media and modern media,so the audiences is different, therefore in shaping the brand image of the hospital,we should be considered according to different groups.Facing the opportunities and challenges of modern media,we should build effective ways to promote hospital brand image promotion and use of all media stereo propaganda hospital.
出处
《信息记录材料》
2018年第1期245-247,共3页
Information Recording Materials
关键词
全媒体
医院品牌
传播
All-media
Hospital brand
Spread
