摘要
媒体传播是打造医院品牌的重要途径,全媒体时代为其带来机遇和挑战。文章以2013年4月北京大学第三医院国家抗震救灾专家医疗队赴四川雅安抗震救灾事迹的全媒体宣传为例,探讨如何利用全媒体特点,建立有效的宣传模式,提升医院品牌形象。
Media is the important way for hospital to create its brand.All-Media time brings new opportunities to create its brand.Based on the publicity by All-Media on the event of earthquake relief in Ya＇an by specialist medical unit organized by Peking University Third Hospital for in April,2013,this essay analyzes possible models on establishing an effective All-Media campaign model with its different features when a significant event or negative information occurs,in order to improve the brand image of the hospital.
出处
《中国医院管理》
2013年第12期23-25,共3页
Chinese Hospital Management
关键词
全媒体
医院品牌
医院管理
重大事件
抗震救灾
All-Media
brand image of the hospital
hospital management
significant event
earthquake relief
