摘要
从内容生产、重构"传—受"关系、拓展多媒体传播渠道3个维度分析学术期刊跨平台传播问题。提出:1)改变学术期刊生存逻辑——将学术内容采集"点"延成"链",信息加工由单元化变为多元化;2)重新定位学术期刊的"传—受"关系,利用互动平台让学术期刊回到学术共同体的中心,并把"小众"学术推向"大众"视野;3)根据不同媒介平台功能,拓展学术期刊传播渠道等实现学术期刊跨平台传播的路径,以使学术期刊获得立体化展示科研信息的传播效应,并在全媒体领域形成一个多层次学术信息传播圈。
This paper analyzes the problems of cross platform communication of academic journals from three dimensions： the content production,the reconstruction of the relationship between communication and reception,and the development of multimedia communication channels. The paper puts forward that we should：1） change the survival logic of academic journals, extend the acquisition ＂point ＂ of academic content into a ＂chain ＂, and diversify the information processing forms; 2） reposition the＂transmission-acceptance＂relationship of academic journals,use the interactive platform of academic journals to let the academic journals back into the community center,and push the science into the ＂public＂perspective; 3） according to the functions of different media platforms, expand the channels of academic journals to enable the academic journals to achieve three-dimensional dissemination of scientific research information,and form a multilevel academic information dissemination circle in the all-media era.
作者
夏登武
XIA Dengwu(Editorial Department of Journal of Ningbo University, Editorial Department of Journal of Ningbo University, 315211, Ningbo, Zhejiang, China)
出处
《编辑学报》
CSSCI
北大核心
2017年第6期520-523,共4页
Acta Editologica
关键词
学术期刊
传播平台
传播价值
全媒体
academic journal
communication platform
disseminationvalue
all media
