摘要
新媒体的迅速兴起对地方高校的对外宣传工作带来新的机遇与挑战。目前地方高校外宣工作普遍存在机制僵化、定位偏差、载体单一等问题,新媒体背景下地方高校对外宣传工作应主动适应新媒体的发展,建立健全学校对外宣传工作的机制、完善学校外宣工作体系、提供必要的硬件保障和经费保障,不断探寻新媒体时代高校对外宣传工作的规律,积极为学校的发展提供良好的舆论氛围。
The rapid rise of new media offers new opportunities and poses new challenges to the publicity work at colleges and universities. The ossified mechanism,deviated orientation and monotonous vehicles are the existing problems. To tackle the problems,it necessary for the publicity work at colleges and universities to adapt actively to the development of new media by perfecting the mechanisms and systems,guaranteeing the input of hardware and funds,and unceasingly seeking the rules of the work,so that a favorable public opinion atmosphere can be created for development.
出处
《丽水学院学报》
2017年第6期85-90,共6页
Journal of Lishui University
关键词
新媒体
地方高校
外宣工作
宣传策略
宣传载体
new media
colleges and universities
publicity work
publicity strategies
publicity vehicle
