摘要
新形势下做好高校对外宣传工作,必须强化中心意识、竞争意识、责任意识和创新意识;必须做到面上发动与重点攻关相结合、动态新闻报道与深度报道相结合、强化正面报道与正确对待负面报道相结合、报道工作中的新闻与用新闻眼光指导工作相结合;必须加强队伍建设,完善考核和奖励机制,加强与新闻媒体的沟通和交流,建立、健全保障机制。
To successfully conduct propaganda work to the outside in the new situation,universities should reinforce the consciousness of centrality,competition,responsibility and innovation.They should combine general mobilization with focus work,dynamic news report with in-depth report,emphasizing positive report and properly dealing with negative report.Besides,team construction must be reinforced,assessment and reword mechanisms must be perfected,and communication with media must be promoted and guarantee system must be set up and improved.
出处
《扬州大学学报（高教研究版）》
2007年第6期49-51,共3页
Journal of Yangzhou University（Higher Education Study Edition）
关键词
高校对外宣传
宣传策略
宣传意识
university propaganda to the outside
propaganda strategies
propaganda consciousness
