摘要
随着互联网的拓展,智能手机普及,客户端技术不断更新,陶瓷艺术品社交营销蓬勃发展,突显其便捷与灵活性,精准锁定目标客户,以及与客户保持互动的持久性等优势。同时,也暴露出了缺乏安全性,平台监管不到位,保真性不足等缺陷。完善陶瓷艺术品社交媒体营销的针对性对策主要是线上线下营销整合,加强品牌建设和突出产地联系,加强营销平台监管,进一步创新营销手段。
With the development of the Internet,the popularity of smartphones,and the constantly updating of client technology,the marketing of ceramic art works is booming remarkably with its convenience and flexibility for precisely targeting the customers and persistently interacting with them while lacking in security,platform supervision,fidelity,etc.The countermeasures to solve the existing problems mainly are to integrate online and offline marketing,to strengthen the brand building and the contact with the sources of the products,to tighten the supervision of the marketing platform,and to innovate the marketing tools.
出处
《中国陶瓷工业》
CAS
2017年第5期44-50,共7页
China Ceramic Industry
基金
省艺术科学规划项目(14YG176)
关键词
陶瓷艺术品
社交媒体
营销
ceramic art works
social media
marketing
