摘要
从叙事经济的视角出发,利用Citespace对民宿叙事理论进行研究述评,分析中国精品民宿产业在叙事经济推动下所呈现的发展趋势和特征.研究发现,民宿创业叙事、政府叙事以及数据传播指数等因素在中国精品民宿产业的发展中尤为重要.根据研究结论,提出利用新媒体推动民宿叙事传播、寻找关键叙事创造民宿产业关联价值以及打造识别性叙事强化消费者叙事卷入的对策.
Based on narrative economy,this paper uses Citespace to conduct a review on homestay narraeivk theory,and analyzes the deveiopment trends and characteristics of China's boutique homestay industry promoted by narrative economy It is found that the homestay entrepreneurship narrative,government narrative and data dissemination index are very important in the development of China's boutique homestay industry.Based on the results,the paper proposes the strategies of using new media to spread the homestay narrative key narrative to create the relevant value of the homestay industry,and forging identifiable narrative to strengthen the narrative involvement of the consumers.
作者
陈丹
CHEN Dan(Tourism and Exhibition College,Hefei University Hefei 230601,China)
出处
《合肥师范学院学报》
2022年第5期87-93,共7页
Journal of Hefei Normal University
基金
安徽省哲学社会科学规划青年项目“乡村振兴战略下安徽民宿集群形成与创新机制研究”(AHSKQ2021D32)
关键词
叙事经济
精品民宿
发展策略
narrative economy
boutique homestays
promition strategies
