摘要
新媒体是"互联网+"时代传播农业文化遗产的重要平台。以安徽农业文化遗产为考察中心,通过清博指数官网查得,安徽农业文化遗产已开始利用新媒体进行传播,但传播中存在传播主体多元化、传播内容参差不齐、缺专业化程度高的传播平台,农业文化遗产传播保护的内容不突出,传播形式和效果不尽如人意等问题,究其原因,与安徽对农业文化遗产的认知度不高、缺专业化的编辑制作运营人员有关。为加强农业文化遗产传承,建议应建立以农业文化遗产传承为主题的专业化新媒体平台,提高新媒体平台编辑制作与运营水平。
New media is an important platform to disseminate agricultural cultural heritage m the Internet Plus era. According to the information on the website ＂gsdata-cn＂, Anhui Province has already used new media to disseminate its agricultural cultural heritage, but the dissemination encounters a few problems, for instance, diversification of disseminating bodies, unevenness of disseminating contents, lack of highly specialized platforms, neglect of emphasis on protection, singleness of disseminating methods, poor effect of dissemination and so on. The reasons behind these problems lie in the low recognition for agricultural cultural heritage in the province and lack of specialized editors, producers and operators on the Internet. To facilitate the inheritance of Anhui agricultural cultural heritage, it is necessary to establish specialized new media platforms, and improve new media platforms＇ editing, producing and operating qualities.
出处
《安徽农业大学学报（社会科学版）》
2017年第6期127-131,共5页
Journal of Anhui Agricultural University:SOC.SCI.
基金
安徽省社会科学界联合会创新发展研究项目"多媒体视阈下的安徽农业文化遗产传承研究"(2016CX056)
安徽高校人文社会科学研究重点项目"安徽农业文化遗产调查研究"(SK2016A0316)
关键词
新媒体
农业文化遗产
传播
new media
agricultural cultural heritage
spread
