摘要
20世纪90年代以来,伴随着我国电子商务的飞速发展,产生了一系列制约我国网络零售市场长远发展的难题,特别是B2C销售中存在的信息不对称、产品信息追溯和防伪问题等,更是难以依靠常规网络零售市场治理手段予以彻底解决。鉴于区块链技术能够凭借分布式存储架构、区块链式连接、"瀑布效应",利用密码学、共识算法、智能合约等技术,在信息收集、流转、共享等过程中解决信息追溯难题,弥补产品防伪漏洞,防止信息篡改,而区块链上传信息的真实性、可用性、完整性问题,也可借助物联网技术加以解决,即能够通过接入物联网信息采集终端,确保信息客观公正动态地传输到电商平台产品信息区块链,实现对产品性状等信息的实时跟踪记录,因此可利用区块链技术实现对产品信息的追溯并防止篡改,进而结合物联网技术解决产品防伪问题。
Since 1990s,with the rapid development of e-commerce in China,there have been so many difficulties hindering the long-term development of online retail market. Especially,such problems as information asymmetry,product information traceability and security cannot be solved by routine governance method of online retail market. The problem of information traceability can be solved with the help of blockchain during the process of information collection,flow and sharing. And such problems as facticity,usability and completeness of information uploaded by blockchain can be solved with the help of the Internet of Things. We can solve the problem of information traceability and prevent the problem of information manipulation with the help of blackchain;and by combining the technology of the Internet of Things,we can solve the problem of product security.
出处
《中国流通经济》
CSSCI
北大核心
2017年第12期41-49,共9页
China Business and Market
基金
国家自然科学基金重点项目"工业信息物理融合系统安全理论与关键技术"(U1509214)
中央财经大学研究生科研创新基金"基于区块链技术的智能服务交易架构研究"
关键词
区块链
分布式网络
瀑布效应
产品信息追溯
产品防伪
blockchain
distributed network
waterfall effect
product information traceability
product security
