摘要
目的探讨移动应用APP中劝导式设计方法的主要目标与特征。方法通过对劝导式设计方法的理论与策略进行研究总结,得出劝导式设计方法的一个关键元素"习惯"。总结移动应用的特性,得出APP开发中的4个重要特征。通过比对和分析得出两者相匹配的共性,导出劝导式设计在移动应用上的核心目标。结论移动应用APP产品上的劝导式设计方法的核心目标是"养成用户使用习惯",这一目标符合劝导式设计的理论特征,同时也适应移动应用APP作为商业产品的核心需求。
It aims to study the primary objective and characteristics of persuasive design method in mobile device ap- plication. Through analyzing the theories and strategies of persuasive design methods, knowing ＂habit＂ is a key factor for the theory. It summarizes the characteristics of mobile applications, and gets four important features of APP development. Through comparison and analysis, the similarities between the two are obtained, and the core goal of persuasive design in mobile applications is derived. The goal for persuasive design method in mobile device application is for users to form a habit of usage, which fits the general strategies of persuasive design and the purpose of mobile device application as a consumer＇s product.
出处
《包装工程》
CAS
北大核心
2017年第22期131-134,共4页
Packaging Engineering
关键词
劝导式设计
移动应用APP
用户粘性
persuasive design
mobile device application
adhesiveness of users
