摘要
针对产品差异化双渠道供应链,构建传统零售商横向并购模型,对并购决策进行分析.结果表明:若要使得并购后的利益大于并购前,各方对协同的要求由低到高分别是传统零售商、社会总福利、制造商、消费者剩余;达到一定水平的正协同效应时,并购有利于缓解渠道冲突,并使各方受益;传统渠道之间产品差异化程度的提高和电子渠道市场份额的增长有利于制造商、消费者和社会总福利从并购中获利,反之则有利于传统零售商在并购中获利.
This study aims to establish a model of traditional retailers＇ horizontal merger based on the dual-channel supply chain of product differentiation, and analyze the decision of merger. The study shows that if the profit is bigger after merging, the threshold of synergy from lower to higher level is traditional retailers, social welfare, manufacturer and consumer surplus. When the synergy reaches a certain positive threshold, the merger will help to ease the channel conflict and benefit all parties. The increase in the degree of product differentiation between traditional channels and the growth in the market share of electronic channels are beneficial for manufacturers, consumers and social welfare to make a profit from the merger. On the contrary condition, it will benefit the traditional retailers.
出处
《控制与决策》
EI
CSCD
北大核心
2017年第12期2201-2209,共9页
Control and Decision
基金
国家自然科学基金项目(71571151
71371159)
关键词
双渠道
产品差异化
零售商
横向并购
竞争效应
协同效应
dual-channel
product differentiation
retailer
horizontal merger
competition effect
synergyeffect
