摘要
以计划行为理论为研究架构,探讨中老年人接受运动教育后,对使用智能穿戴健康产品的行为意图,并进一步探讨行为态度、主观规范与知觉行为控制对行为意图的影响。方法:选取高雄市14个行政区432名50岁以上的中老年人,运用自编智能型中老年人科技接受量表进行调查。结果:中老年人对智能穿戴健康产品的行为态度和知觉行为控制对使用行为意向的正效应显著(路径系数分别为0.91、0.11,P≤0.01);主观规范负向影响中老年人对智能穿戴健康产品的使用行为意图(路径系数为-0.17,P<0.01);中老年人使用智能穿戴健康产品的行为态度在主观规范与使用行为意图之间起部分中介作用(总效果、间接效果和直接效果分别为0.24、0.41和-0.17,C.R.>1.96)。结论:中老年人的主观规范能够通过使用智能穿戴健康产品的态度影响使用行为意图。
The purpose of this study was to explore the senior citizens＇ behavioral intention of using smart wearable devices after receiving sports education. The researcher used the Theory of Planned Behavior proposing as the major conceptual framework, and intended to understand the impacts that behavioral attitude,subjective norm and perceived behavioral control made on behavioral intention. We chose 432 people aged more than 50 years old from 14 administrative regions in Kaohsiung as participants and investigated them by Self-complied Intelligent Technology Acceptance Scale which applied to the old. The results of data analysis show that the behavioral attitude and perceived behavioral control of the research sample could influence behavioral intention positive and significant（path coefficients were 0.91 and 0.11 respectively; P ≤0.01）,subjective norm could influence behavioral intention negative and significant（path coefficient was-0.17; P〈0.01）,and behavioral attitude had part mediation effect between subjective norm and behavioral intention（total effect was 0.24; indirect effect was 0.41; direct effect was-0.17; C.R.〉1.96）. To summarize, the senior citizens＇ subjective norm could influence behavioral intention by behavioral attitude.
出处
《首都体育学院学报》
CSSCI
北大核心
2017年第5期463-467,480,共6页
Journal of Capital University of Physical Education and Sports
关键词
中老年人
计划行为理论
运动科技
运动教育
智能穿戴设备
senior citizens
theory of planned behavior （TPB）
sports technology
sports education
smart wearable devices
