摘要
在煤炭运输需求下降的形势下,神华集团有限责任公司为避免既有运输能力的浪费,寻求新的经济增长点,发展现代化大物流成为必然的选择。在阐述神华集团运输及大物流发展现状的基础上,分析神华集团大物流发展的优势、劣势,提出健全组织机构、建立大物流全品类市场化运价体系、完善物流基础设施、培养或引进物流专业人才、加强市场营销策略的实施、找准目标市场、加强第三方物流业务、实施"互联网+"战略等推进神华集团大物流发展对策,以发挥神华集团铁路运输能力,提升神华集团经营效益。
As the demand for coal transport is shrinking, developing modern comprehensive logistics has become a certain choice of Shenhua Group to avoid the waste of the existing transport capacity, and foster new business growth areas. Bases on the elaboration to the current status of transport and logistics business of Shenhua Group, this paper analyzes the strength and weakness for developing comprehensive logistics in Shenhua Group, and proposes solutions in terms of improving the organization and structure, establishing the whole-category market-based tariff system, improving the infrastructure, fostering or recruiting professionals, intensifying the marketing strategy and its implementation, finding out the market target, reinforce the third-party logistics business, implementing ＂Internet plus＂ strategy, etc, so as to exert the transport capacity and increase the benefit of Shenhua Group.
作者
曹晓云
CAO Xiao-yun(Transport and Production Department, Shenhua Baoshen Railway Group Co. Ltd., Baotou, Inner Mongolia 014000, China)
出处
《铁道货运》
2017年第10期29-34,共6页
Railway Freight Transport
基金
包神铁路集团有限责任公司科技研究开发计划课题(2016-02-92)
关键词
神华集团
铁路
物流
优势
劣势
对策
Shenhua Group
Railway
Logistics
Advantage
Weakness
Solution
