摘要
通过文献资料法、问卷调查法和数理统计法,对武汉国际马拉松赛事服务现状进行分析,旨在为武汉国际马拉松赛事服务优化提供理论参考。针对赛事服务问题,提出改进建议,包括加强马拉松运动风险宣传,提高参赛者竞赛风险意识;合理设置竞赛项目,开发特色赛事产品;完善官网功能设置,加强网站后期维护;提高赛事奖金吸引力,培养本土优秀运动员;改进起跑方式,完善起、终点指引服务。
By means of literature, questionnaire and mathematical statistics, this paper analyzed the current situation of Wuhan international marathon competition, aimed at providing theoretical reference for the optimization of Wuhan International Marathon competition. For event service problems, it has put forward the improvement suggestions, such as strengthening the risk of marathon publicity to improve participants competition risk consciousness; setting up reasonable competition project to development characteristics of game products; improving website function and strengthening the website maintenance; raising the attraction of prize money and training local elite athletes; perfcting the starting mode and the guidance service of departure and terminal point.
出处
《湖北体育科技》
2017年第9期831-834,共4页
Hubei Sports Science
基金
2016年湖北经济学院大学生科研项目资助
关键词
武汉国际马拉松赛
赛事服务
发展对策
Wuhan international marathon
Event service
Development strategy
