摘要
根据第三次全国经济普查数据资料,结合实地调研,对青海省中低端酒店的发展现状与特征、市场需求、消费趋势等进行分析的基础上,查找供需双方差距,在此基础上,站在供给侧角度,认为青海中低端酒店发展需要秉承分级分类的发展思路,具体是"一档酒店亲民化、二档酒店连锁化、三档酒店升级化",进一步从硬件改造、人力资源建设和加强市场营销力度三方面提出具体的发展措施。
With the development of mass tour, hotel consumption tends to be increasingly popular, people don＇t pursue high-grade, but low-standard hotel.With the development of the smart city and the smart tourism, the hotel industry also gradually develops towards the＂smart industry＂. Thus, it is an important research topic to speed up the construction of low star hotels,and made them healthy, rapid and stable development in Qinghai province. With the help of the third economic census data, the author has finished the following works： First, the author made the on-the-spot investigation, found out and analyzed the present situation, characters, market demand, consumption trend of low-end hotel; Second, it found out the gap between supply and demand, then classified the hotels; Third, the paper puts forward a few strategies and measures.
作者
赵筱
Zhao Xiao(Qinghai University, Xining, Qinghai, 810016)
出处
《保山学院学报》
2017年第4期101-108,共8页
JOURNAL OF BAOSHAN UNIVERSITY
基金
青海省2015年第三次全国经济普查招标课题<基于智慧旅游的青海中低档酒店发展现状与趋势研究>
2015年青海省社科规划项目<智慧旅游背景下"大美青海"旅游品牌建设研究>(15034)
2014年青海大学中青年项目<"大美青海"旅游品牌升级背景下的旅游公共服务体系建设研究>(2014-QSY-4)
关键词
中低端酒店
智慧旅游
供给侧完善措施
青海
low-end hotel
smart tourism
strategies and measures
supply side
Qinghai
