摘要
现有研究主要考虑企业软实力对企业绩效的直接影响,鲜有研究探索此种影响过程中的中介变量问题。为此,以企业与利益相关者关系为中介变量,构建了企业软实力与企业绩效关联的理论模型;并利用363份问卷调查数据,通过结构方程模型检验了模型的效用。实证结果表明,企业软实力对企业绩效、企业与利益相关者关系均具有直接显著的正向影响,企业与利益相关者关系可明显影响到企业绩效的提升,且在企业软实力与企业绩效之间扮演了桥梁作用。
The existing literature mainly considers the direct impact of soft power on corporate performance,but few studies have explored the mediating variables in the process. For that reason,the paper constructs a theoretical model for the relationship between them by using relationship between enterprises and stakeholders as a mediating variable and tests the utility of the model by structural equation modeling based on the data from the survey of 363 enterprises. The empirical results indicate as follows： corporate soft power has a direct and significant positive impact on corporate performance and the same impact on relationship between enterprises and stakeholders; relationship between enterprises and stakeholders can significantly affect the improvement of corporate performance,and plays a bridge role between corporate soft power and corporate performance.
出处
《经济问题》
CSSCI
北大核心
2017年第10期74-81,共8页
On Economic Problems
基金
国家社会科学基金项目"基于企业社会责任的企业软实力测量及其绩效影响机制研究"(11CGL008)
国家自然科学基金项目"非营利组织与企业间信任的形成及对合作绩效的影响研究"(71462026)
江西高校人文社会科学基金项目"企业软实力与企业绩效关系的实证研究:以企业与利益相关者关系为中介变量"(CGL1588)
江西省科技厅软科学计划项目"企业社会责任影响企业绩效的机理及其实证研究--以江西省为例"(20161BBA10075)
关键词
企业软实力
企业绩效
企业与利益相关者关系
corporate soft power
corporate performance
relationship between enterprises and stakeholders
