摘要
互联网时代,破坏性创新对媒体带来极大的冲击,但媒体在启动破坏性创新时较为被动。文章先分析媒体难以有效启动破坏性创新的原因,然后提出组建独立性较强的自主团队——臭鼬工厂,来加速媒体推出破坏性创新产品,并分析臭鼬工厂的组织结构和运营原则。
In the era of Intemet, disruptive innovation has made a profound impact on media. However, media starts to innovate disruptively in a passive way. The paper first analyses the reasons why it is dit$icult for media to start effective disruptive innovations, and then proposes a highly independent self-motivated team, ＂Skunk Works＂, so as to accelerate the media＇s introduction of new disruptive innovation products. In addition, it outlines the organizational structure and operating principle of Skunk Works.
作者
王亮
WANG Liang(School of Journalism and Communication, Xian International Studies University, Xi＇an 710128, China)
出处
《编辑之友》
CSSCI
北大核心
2017年第10期34-37,67,共5页
Editorial Friend
基金
国家社会科学基金后期资助项目"传媒产业破坏性创新管理研究"(17FXW004)
陕西省教育厅科研项目"一带一路建设下陕西在中亚的形象建构及对外传播战略研究"(2017JK0624)
关键词
媒体组织结构
破坏性创新
臭鼬工厂
media organization structure
disruptive innovation
skunk works
