摘要
目的为粉丝经济时代中国文化的网络平台传播途径找到适应的方式方法。方法以对网络传播平台的重要途径"微博"的代表性文化资源博主的微博内容比对研究,获取基于微博粉丝基数庞大的"权威认证博主"与文化资源特质化明显的"非权威认证博主"两类样本的横向和纵向对比数据,获得微博平台常规推广途径下的文化传播数据量及不同微博平台内容推广的用户接受度分析数据。结论平铺直叙式表达可侧面反映不同博主针对不同用户群的文化信息敏感点,进而获得准确的文化输出方式。视频推送的横纵向对比可获得用户关注强度的准确数据信息,用于测评不同类型文化资源推广力度。
It aims to find the adaptive methods of the Chinese culture online spread in fans economy era. The con- tent of microblogs of representative cultural resource bloggers are compared and studied, obtain the horizomal and longi- tudinal comparison data of two samples of ＂authoritative certified blogger＂ and ＂non-authoritative certified blogger＂, which are based on a large number of microblogs fans, to obtain the cultural transmission data under the routine promo- tion of microblog platform and users＇ acceptance analysis of content promotion of different microblog platforms. The expression of the paperback can reflect the sensitive point of different users＇ cultural information and obtain accurate cul- tural output. The horizontal longitudinal comparison of video push can obtain accurate data information of user＇s attention intensity, and it is used to evaluate the promotion of different types of cultural resources.
出处
《包装工程》
CAS
北大核心
2017年第18期23-27,共5页
Packaging Engineering
基金
2016年教育部哲学社会科学研究重大课题攻关项目(16JZD014)
关键词
粉丝经济
中国文化资源
网络平台传播
fan economy
cultural resources of China
network platform spread
