摘要
梳理数字音乐商业模式演化历程和发展特点,探讨商业模式创新路径和发展趋势,是对数字音乐商业模式研究的补充和创新。运用商业模式创新理论和RCOV商业模式表达模型,针对我国数字音乐产业特征,分别从企业的资源和能力、价值主张和组织能力三方面进行归纳分析,结合具体案例和数据整理,提炼数字音乐商业模式的创新路径。研究发现,我国数字音乐产业发展过程中呈现个性化、多元性、去中心化、交叉补贴、知识产权灵活运用等特征,反映出数字音乐商业模式内部要素变化直接影响商业模式创新等规律。根据音乐企业内部要素变化,以及企业与外部利益相关者关系等角度,结合我国当前数字音乐企业发展现状及发展策略,归纳了我国数字音乐商业模式的发展趋势。
Combing the evolution of digital music business model and development characteristics, to explore the business model innovation path and development trend, is the supplement and innovation of the digital music business model research. In this paper, the business model innovation theory and RCOV business model expression model are used to analyze the characteristics of digital music industry in China,and summarize the resources and ability, value proposition and organizational ability of the enterprise, and combine the specific cases and data collation to extract the digital music business Model of innovation path. Analysis revealed that the development of digital music industry shows the characteristics of individualization, plu- ralism, de - centralization and cross subsidy,which reflects the changes of the internal factors of digital music business model directly affect the inno- vation of business model. According to the internal elements of music enterprise change, angle and enterprise and external stakeholder relations, com- bined with China＇s current digital music business development status and development strategy, the paper summarizes the development trend of the digital music business model in china.
出处
《哈尔滨商业大学学报（社会科学版）》
CSSCI
2017年第4期49-58,共10页
Journal of Harbin University of Commerce:Social Science Edition
基金
国家社会科学基金重大项目"信息服务与信息交易法律制度研究"(13&ZD178)
