摘要
互联网环境下,传统企业纷纷转型电子商务企业,使得电子商务企业之间的竞争日趋激烈而鲜有盈利。进入到大数据时代,基于大数据当中蕴含的丰富价值,电子商务企业如何挖掘大数据中的价值来进行商业模式创新并获取新的利润空间,这是所有电子商务企业都必须思考的问题。本文在分析电子商务商业模式构成及创新分析框架的基础上,分析了大数据对于电子商务商业模式创新的驱动,提出了大数据环境下电子商务商业模式创新的路径。
Under the Inte met environment, many traditional enterprises turn into E-commerce enterprises, making the competition between E-commerce enterprises increasingly fierce and there is little profit. In the age of big data, based on the great values of big data, how to conduct the innovation in business model and profit through making use of the big data？ This is a problem that all E-commerce enterprises must think about. Based on analyzing the composition and the innovative analysis framework of e-commerce business model, this paper analyzes how big data drives the innovation in E-commerce business model, and puts forward the paths for business model innovation of E-commerce in the big data environment.
出处
《科技广场》
2016年第7期110-114,共5页
Science Mosaic
基金
2015年教育厅科技项目"大数据环境下的电子商务商业模式创新"(编号:GJJ151593)
关键词
大数据
电子商务
商业模式创新
Big Data
E-Commerce
Business Model Innovation
