摘要
采用扎根理论的质性研究方法,对碧海(中国)2016年春季钓具产业博览会和第十二届中国(天津)国际装备制造业博览会实施扎根研究。在界定展览会核心主体的基础上,识别出展览会核心主体之间价值共创遵循"动机—行为—结果"的实现机理,构建展览会核心主体之间价值共创的理论模型,即展览会核心主体基于不同的内在动因,通过相互之间功能、内容、服务、渠道、情感等方面的价值共创互动行为,达到其价值共创的结果,即历经对彼此的满意、信任、承诺和忠诚,形成展览会核心主体共同认定的品牌展览会以实现各自的价值诉求。不仅丰富现有价值共创理论,而且对展览业可持续发展研究探寻出新的研究视角,同时也会为实践中展览会核心主体之间的互动提供一定借鉴意义。
This paper, using qualitative research methods of grounded theory, tentatively researches BIHAI （China）2016 Spring Fishing Tackle Industry Expo and the 12th China（Tianjin）International Equipment Manufacturing Expo. On the basis of definition of the core subjects of exhibition, this paper identifies that value co-creation of the core subjects of the exhibition follows the realization mechanism of ＂motivation-- behavior--result＂ and constructs the theoretical model of value co-creation of the core subjects of the exhibition. Through the function,content, services,channels and emotional interactive behaviors, the core subjects of exhibition, based on different intrinsic motivation, achieve the results of value co-creation, that is, after the satisfaction,trust,commitment and loyalty of each other, they form brand exhibition jointly recognized in order to realize the demands of their own value. This paper not only enriches the theory of value co-creation, explores new research perspective of the sustainable development of the exhibition industry but also provides some references for the interaction between the core subjects of exhibition in practice.
出处
《旅游论坛》
2017年第4期1-11,共11页
Tourism Forum
基金
天津科技大学青年教师创新基金项目"京津冀协同发展战略下天津会展资源整合对策研究"(2014CXYY10)
关键词
价值共创
扎根理论
组展商
参展商
专业观众
value co-creation
grounded theory
organizer
exhibitor
professional visitor
