摘要
信息技术的快速发展和移动智能终端的全面普及,致使传统纸质出版日渐衰落。数字化的网络环境、读者需求和行为变化,以及数字出版手段日渐成熟,使得出版行业在广泛引入数字化技术后,不可避免地朝着大数据应用方面发展。文章研究并阐述了大数据和出版业商圈的基本概念,同时也对大数据资产的价值属性进行相关讨论,以求通过大数据应用,来促进出版业商圈的生态发展。
That the rapid development of information technology and comprehensive popularization of mobile intelligent terminal cause decline of traditional paper publishing. The digital network environment, readers needs and behavior changes, and the digital publishing means increasingly mature, all of these make the publishing industry inevitably facc the big data develop toward big data applications after introducing digital technology. This paper studies and expounds the basic concept of big data and publishing business circle, at the same time, the value of large data of big data assets is discussed, to promote the development of ecological industry import version district through the application of big data.
出处
《无线互联科技》
2017年第15期113-116,133,共5页
Wireless Internet Technology
关键词
大数据
出版业商圈
生态探讨
big data
publishing industry business circle
ecological discussion
