摘要
旅游总人数与旅游总收入快速增长、旅游目的日益多元化、经济发达地区旅游产业发展更好、入境旅游前快后慢遭遇瓶颈是我国旅游产业经济的现状。同时,旅游产业经济也面临着旅游产业发展理念存在偏差、旅游产品开发水平低下、旅游产品营销能力不强等旅游服务产品供给水平不高的问题。在当前供给侧结构性改革背景下,应通过提高旅游产业经济整体规划水平、加强旅游基础设施建设和市场规范、加强旅游产业对外宣传和品牌营建等措施,实现我国旅游产业经济健康可持续发展。
Rapid growth of tourism total number and the revenue, tourist orientation is increasingly diversified, the tourism in economic developed areas develops better and the inbound tourism development is slow, those are the present situation of the tourism industry in our country. At the same time, there are problems in the tourism industry, such as deviations in concept, tourism product development level is low, tourism product marketing ability is weak, and tourism service level is low. Under the current supply side structural reform, we should improve tourism industry economy overall plan level, strengthen the construction of tourism infrastructure and market regulation, strengthen publicity and brand construction measures, so as to realize economic sustainable and healthy development of tourism industry in China.
作者
刘朝文
Liu Chaowen(Sichuan Tourism College, Chengdu, Sichuan 610100)
出处
《改革与战略》
北大核心
2017年第8期127-130,共4页
Reformation & Strategy
基金
四川省教育厅一般项目"基于土地经营权流转的乡村旅游发展模式研究"(编号:12SB306)
关键词
旅游产业经济
问题
对策
供给侧结构性改革
tourism industry economy
problem
countermeasure
supply side reform
