4Sankar, Sen &C. B. Bhattacharya. 2001. "Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility," Journal of Marketing Research 23 (5). 被引量:1
5Forte, M. 1998. "The Bottom Line Effects of Greening: Implications of Environmental Awareness," Academy of Marketing 12. 被引量:1
6Tom, Brown & J. Peter A. Dacin. 1997. "The Company and The Product: Corporate Associations and Consumer Product Responses," Journal of Marketing 61(1). 被引量:1
7Bellizzi, J. A. & Kruekeberg, H. F, Hamilton, J. R Martin, W.S. 1981. "Consumer Perceptions of National, Private, and Generic Grands. " Journal of Retailing 57. 被引量:1
8Sweeney, J C. & G N, Soutar, L W Johnson. 1999. "The Role of Perceived Risk in the Quality-Value Relationship: A Study in a Retail Environment," Journal of Retailing 75 (1). 被引量:1
9Petty R E,Cacioppo J T,Schumann D.Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement. Journal of Consumer Research . 1983 被引量:3
10Varadarajan PR,Menon A.Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy[].Journal of Marketing.1988 被引量:2