摘要
我国艺术产业提升区域竞争力的主要途径是打造区域特色艺术品牌,运用艺术品牌优势推动艺术产业旅游发展。分析了山东水彩艺术产业发展的优势,通过对集聚方式的研究,探索艺术产业对区域旅游方面的推动与拓展,构建艺术旅游产品的物理模型,对其作用因子进行分析,并以山东水彩产业为例,研究运用艺术品牌优势打造艺术旅游产业,从而完善区域旅游资源结构,以实现人文、经济、资源、地理综合一体的艺术推动旅游的良性发展循环。
Chinaese art industry can improve the competion by regional culture building,it can be a drive to develop the orientation of tourist art industry. This essay analyzed the advantage of watercolor art in Shandong,based on the assembling mode and factor analysis to construct the physical model of tourist art products. From the example in Shandong watercolor art industry,this essay deduces the planning strategy by art products,promotes the art tourism feature and facilitates tourism resource so as to realize the sustainable art tourism by humanity,economy,resource and geographic location.
出处
《桂林理工大学学报》
CAS
北大核心
2017年第2期393-398,共6页
Journal of Guilin University of Technology
基金
山东省社会科学规划项目"运用山东水彩画艺术品牌优势打造特色文化创意产业"(15CWYJ27)
关键词
艺术产品
艺术产业旅游
策略规划
山东水彩画
art product
tourist art industry
strategic planning
Shandong watercolor painting