摘要
众筹是一种新型的网络融资模式,投资者对项目的支付意愿受到众多因素影响。将众筹的研究视角延伸至投资者心理行为领域,从投资者心理角度,研究时间和空间距离与投资者支付意愿的关系,应用解释水平理论,验证了解释水平与心理距离匹配对投资者支付意愿作用的差异。
Crowd-funding is a new financial way through internet,investors＂ willingness to pay for the project is affected by many factors. In this paper, we study the relationship between the time distance and the spatial distance to investors will-ingness to pay from the perspective of investors＂ psychology, verify the difference between the level of interpretation and the psychological distance match for investors willingness to pay by using level theory of interpretation. The research of this paper will extend the research perspective of the public to the field of investor＇s psychological behavior, which has pos-itive practical significance.
出处
《科技进步与对策》
CSSCI
北大核心
2017年第13期30-39,共10页
Science & Technology Progress and Policy
基金
广东省软科学重点项目(2016B070704003)
关键词
众筹
心理距离
支付意愿
解释水平
Crowd-funding psychological Distance
Willingness to Pay
Construal Level
