摘要
目的以感性意象为基础对女鞋色彩HSB进行定量分析研究。方法以感性工学原理为指导,运用语义差分法将消费者对女鞋色彩的感性意象从色相、明度以及饱和度等3个维度量化,并通过调查问卷获取消费者对女鞋色彩的感性意象评价,最后通过统计分析构建女鞋色彩要素和感性意象词汇之间的对应关系。结论通过对女鞋色彩HSB意象的研究,有助于为女鞋设计提供依据,避免女鞋色彩设计的盲目性,同时有利于增强女鞋品牌对受众的吸引力和竞争力。
It aims to quantitatively analyze and study the HSB of women＇s shoes color based on perceptual imagery. Using the Kansei engineering theory as a guide, and starting from the three perspectives of hue, saturation and brightness, it quantifies consumers＇ perceptual imagery of women shoes＇ color by semantic differential method. Then, the perceptual images evaluation of consumers on the color of women＇s shoes through the questionnaire is got. Finally, the corresponding relationship between the color elements of women＇s shoes and the perceptual imagery words by statistical analysis is constructed. This study helps to provide the evidence for women＇s shoes design, and avoid the design blindness of the color of women＇s shoes, meanwhile increase the attraction and competitiveness of women＇s shoes brand towards the consumers.
出处
《包装工程》
CAS
北大核心
2017年第14期174-178,共5页
Packaging Engineering
基金
陕西省教育厅资助项目(14JK1088)
陕西省科技计划资助项目(2015GY056)
陕西科技大学博士启动基金(2017BJ-28)
关键词
女鞋色彩
HSB
感性工学
色彩意象
the color of women＇s shoes
HSB
Kansei engineering
color semantics
