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传统村落景观情境感知与游客体验质量的关系研究——以宏村、篁岭村、诸葛八卦村为例 被引量:7

The Relationship Between Landscape Context Perception Of Traditional Village And Quality Of Tourist Experience——A Case Study Of Hong Village,Huangling Village,And Zhugebagua Village
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摘要 中国传统村落具有悠久的历史和浓郁的地域景观特征,然而随着旅游开发的持续升温,传统村落的景观情境已经发生了变化。文章基于"景观情境-行为偏好-体验质量"的研究思路,通过对安徽宏村、浙江诸葛八卦村和江西篁岭村的实地调研和问卷分析,探讨了传统村落景观情境与游客行为偏好及体验质量之间的关系。研究结果表明,良好的物理情境和氛围情境感知会促使游客产生积极的行为偏好,进而提升游客的体验质量。既要保护传统村落建筑、景观、街巷等空间要素的完整性,又要保护传统村落历史、文化、生活的真实性,以实现传统村落景观环境保护与旅游可持续发展的良性互动。 Chinese traditional village possesses long history and rich regional landscape features. However, with the increasing tourism development, the landscape context of traditional village has witnessed changes. Based on the idea of "landscape context - behavior preference experience quality" and field investigation and questionnaire analysis of Hong Village in Anhui, ZhugeBagua Village in Zhejiang, and Huangling Village in Jiangxi, the relationship between traditional village' s landscape context and tourist preference as well as experience quality is discussed, Result shows that favorable physical-context and ambience-context can facilitate active tourist behavior preference, hence tourist experience quality. Thus, the integrity of traditional village' s spatial factors as architecture, landscape, and lane should be conserved, and the authenticity of traditional village' s history, culture, and life should be kept as well to maintain the positive interaction between traditional village landscape environment protection and the tourism sustainable development,
作者 张琳 张佳琪
出处 《建筑与文化》 2017年第7期186-188,共3页 Architecture & Culture
基金 课题来源:国家自然科学基金青年科学基金项目 乡土文化传承与现代乡村旅游发展耦合机制研究-以皖南乡村为例(项目编号:51408431)
关键词 传统村落 景观情境 行为偏好 体验质量 traditional village landscape context behavior preference experience quality
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