摘要
近年来,民族地区的旅游服务和移动电子商务发展迅速,两者结合有其必然性,也是大势所趋。本文以贵州省为例,通过分析旅游服务发展移动电子商务的现状,指出目前旅游服务发展移动电子商务的优势、劣势、威胁、机遇,提出了旅游服务发展移动电子商务的对策,这对于相关企业更好地找准定位、谋划发展战略,实现更好更快地发展具有指导意义。
Tourism services and mobile electronic commerce enjoy rapid growth, and the combination of both industriesis inevitable and necessary. Taking Guizhou province as an example, this paper analyzed the current situation of tourismenterprises＇ mobile E-commerce, figured out its strengths, weaknesses, opportunities and threats, and proposed the strategiesfor tourism companies how to enhance mobile E-commerce, which may be applied to position-finding, strategy-planning,and daily practice.
出处
《贵州民族研究》
CSSCI
北大核心
2017年第5期177-181,共5页
Guizhou Ethnic Studies
