摘要
企业宣传是企业战略的重要组成部分,既是一种教育、激励职工的重要方式,也是一种展现企业风采、树立企业形象的必要手段。论文拟从三个方面对这个命题进行剖析。
Enterprise publicity is an important part of enterprise strategy.It is not only an important way to educate and motivate workers, but also a necessary means to show enterprise style and establish enterprise image.This article intends to analyze this proposition from three aspects.
出处
《中小企业管理与科技》
2017年第16期129-130,共2页
Management & Technology of SME
关键词
新形势
企业内外宣传
企业发展战略
new situation
internal and external publicity
enterprise development strategy
