摘要
客户剩余生命周期对客户价值的度量有重要的意义,但当前关于这一领域的研究较为缺乏。基于此,提出了基于马尔可夫链的客户剩余生命周期度量方法。首先,对处于生命周期各阶段客户的状态转化空间进行了分析,并在此基础上确定了生命周期各阶段客户的状态转化过程。然后,运用带单侧流失壁的马尔可夫链对客户在生命周期中的状态转化过程进行了分析。接着,运用马尔可夫链中首次通过时间的计算方法对客户剩余生命周期进行了度量。最后,以江西某电信运营商的客户数据对笔者方法的有效性进行了实证。
Customer remaining life cycle has an important significance to the estimation of the customer value. However,there is a lack of research on this field at present. Therefore,an algorithm for customer remaining life cycle based on Markov chain is presented. At first,the customer state transition space is analyzed. Secondly,the state transition process of the customers that are at different stage of the life cycle is determined Then.,the Markov chain with unilateral loss wall is used to analyze the state transition process of the customer in the life cycle. Thirdly,the customer＇s remaining life cycle is calculated by the first-passage-time in Markov chain. At last,the validity of the algorithm is verified by the customer data of a telecom operator in jiangxi province.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2017年第2期213-216,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
基金
国家自然科学基金项目(71661013)
江西省高校人文社科青年基金项目(GL1542)
江西理工大学经管学院青年教师能力提升基金项目(jgxy201502)
江西理工大学博士基金项目(jxxjbs16028)
湖北省软科学基金项目(2016ADC024)
