摘要
本文在对组织学习和客户关系管理进行概念界定的基础上,从知识转移角度切入,提出组织学习和客户关系是一种双向互动、良性循环的关系,具体论述了利用组织学习为客户关系增值,并提出了实施意见。
Based on the defining of organizational learning and customer relationship management, from the angle of knowledge transfer, this paper presents that the relationship between organizational learning and customer relationship management is mutual and interactive. Furthermore, the author specifically discusses how to add value to customer relationship by taking advantage of organizational learning, and gives advice on implementation.
出处
《安徽农业大学学报（社会科学版）》
2005年第6期57-62,共6页
Journal of Anhui Agricultural University:SOC.SCI.
关键词
组织学习
客户关系管理
知识转移
organizational learning
customer relationship management
knowledge transfer
