摘要
网络社会的崛起,使粉丝不再是造星产业被动收编的对象,而是主动参与的生产者。在网络空间中,粉丝通过社交网络聚集起来形成纪律严明、分工明确、行动力极强的粉丝社群。网络粉丝社群是粉丝形成的以"站子"为基础,以贴吧为中心,对内为成员提供意义生产和认同建构,动员和规范成员有序参与,对外代表粉丝群体与其他组织或人群互动的组织。网络粉丝社群的形成是粉丝对其所面临的社会文化环境、粉丝群体所从属阶层的社会属性以及粉丝社群所要融入的总体网络环境等因素综合影响的回应。这样的粉丝社群具有结构的多层次性、运作的正式性、功能的完善性以及规模的大型化等特点,与传统粉丝社群形成重要区别,呈现为组织化的特征。
In the network society, fans are not only consumers,but also producers. By social networks,fans formed online communities,they had the characteristics of strict discipline, clear division of labor and strong action. Online fan community of luhan was formed'Station'as the basis,'Tieba'as the center,providing significance and identity to members, regulating participation of parts,and communicating with other groups and organizations. There are three reasons for the rise of online fan community: the change of social environment,the social attributes of fans and new network environment. Such fan community has four characteristics: multi-layer structure, formal operation,perfect function and large scale. Online fan community is different from traditional fan communities,presenting as the characteristic of organized.
出处
《学术界》
CSSCI
北大核心
2017年第3期91-103,共13页
Academics
基金
国家社会科学基金重大项目"网络社会的结构变迁与演化趋势研究"(项目号:15ZDA045)的阶段性成果
关键词
粉丝社群
网络
粉丝
鹿晗
贴吧
online fan community
network
fans
luhan
tieba
