摘要
随着旅游业的蓬勃发展,旅游规划作为一门新兴的学科也应运而生。旅游规划作为旅游业发展的理论指导,本应走在旅游业发展的前沿,但实际并非如此,理论研究一直落后于实际发展。文章将中国古典文化遗产——易学中的太极、两仪、四象、八卦、九宫应用到旅游规划理论研究中,构建具有中国文化特色的旅游规划发展战略(八卦)模型。以清远市为例,首先从地文、人文提取本土旅游基因,通过SWOT分析,系统地提出旅游规划需要解决的质量关系(定性―定量)、供求关系(定产―定市)、内外关系(定文―定形)、大小关系(定区―定点)四对基本关系和八大定位,在此基础上,将其凝练提升为旅游规划发展战略。
With the vigorous development of tourism, tourism planning as an emerging discipline comes into being. Tourism planning provides a theoretical guidance to tourism, so it should go before tourism. However, the actual situation is not so. In fact, theoretical research has lagged behind. This article tries to set up a strategic model of tourism development employing Taiji（Supreme Pole）, Liangyi（Two Modes）, Sixiang（Four Images）, Bagua （Eight Trigrams）, Jiugong（Nine Palaces） from Yi-ology for tourism planning, taking Qingyuan City of China as an example. First, tourism genes are extracted from local terrestrial and cultural systems; second, based on the analysis of strengths, weaknesses, opportunities and threats（SWOT）, the four basic relationships and eight orientations that tourism planning should address are presented systematically; the four basic relationships include quality-quantity, supply-demand, internal-external and large-small relationships, while the eight orientations include tourism destination characteristics, tourism quantitative index, tourism market, tourism product, tourism culture, tourism image, tourism function subarea, and tourism major project. Finally, a strategic model is developed.
出处
《热带地理》
2017年第2期286-292,共7页
Tropical Geography
基金
基金项目:清远市旅游产业发展规划(0851-1261QY11B501)
关键词
易学
旅游规划
清远
Yi-ology theory
tourism planning
Qingyuan
